Top SEO Strategy to Get Higher Website Ranking in 2016

Saturday, September 26

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Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last.

SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones -- there are refreshes and changes almost daily behind the scenes.

1. Create and optimize for mobile traffic -: In a recent study, GlobalWebIndex took a sampling of 170,000 adults in 32 markets around the globe. The results show that 80 percent of adults now have a smartphone; the average time spent on a mobile device was 1.85 hours a day (over a half hour increase from 2012). You can see if your website passes Google’s mobile-friendly test by clicking here. Bing has also stated it prefers a single responsive URL.
2. Focus on a Varity Keywords -: SEO has evolved over the years to consider more than just singular keywords. Take the yesteryear approach to applicable words and add in the users’ intent behind the search. Ranking the appropriate keywords can be the dealbreaker for top of search placement.

So, how do you know what verbiage will actually work? You likely have your mainstays but there may be powerful keyword phrases you are missing out on. Knowing the actual prospective data can help position keywords from the beginning while removing much of the guesswork.

3. Optomizing Bing and yahoo -: Could 2015 be the year that some other search engines begin to take more market share? It seems like this is the million-dollar question every year, but some recent developments suggest that it could be possible. Firefox kicked Google to the curb and Yahoo will now be the default search engine for the browser. Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure that spot. The option to switch default browsers in iOS 8 and OS X from Google to DuckDuckGo also exists.
4. Don’t ignore social media -: Search your company on a variety of browsers in a variety of locations. Note if your active social media pages – Facebook, Pinterest, Twitter–come up. Maintaining and growing a social media presence can envelope the main page nicely in rank. ptimally, your webpage would pull up first, but following should be social media channels emblazoned with up-to-date content and an engaged community. Then, if the user does not click to your webpage first, at least they are greeted with the essence of your brand; it is here they are invited into your brand which is a invaluable positioning technique.
5. Long tail SEO still matters-: Consider why people search for anything online. Who are your customers and what do they want with your product?

Say you are in the organic juice business. Searches for “weeklong organic green juice cleanse” may be a term lesser in overall search volume but greater in sales for your product if you can rank high through strategic SEO with this phrasing. At that point the client knows what they want (and are likely willing to pay for it).

6. Targeting more precise keywords and search phrases -: The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less competition. Keyword research along with understanding the shopping and purchase patterns of the target consumer can help to identify search terms and phrases to go after.

 Businesses will always crave organic search traffic, and search-engine optimization is the vehicle to drive that highly coveted traffic. What are some SEO changes that you foresee in 2015?

Tag : Off Page SEO , SEO